All publicity is good publicity, at least if they get your name right. In 2014 it was brought to our attention via Twitter that a school in the US was about to ban tight jeans.
After a bit of further investigating it was clear that the jeans (or jegging) in question was a pair of Dr. Denims. Our reply :
"May the tightest trousers win!
We believe that everyone has the right to wear as tight pants as they want, when they want. That is our simple belief. When we heard from a young woman on Twitter that a school banned our pants, just because they were too tight, we were therefore forced to act.
Starting today, we declare our Online Flagship Store and the struggle to get to wear whatever tight pants you want open, throughout all of USA."
The discussion about on what's appropriate to wear for school is something that surfaces from time to time, but this time it was personal. We were just on the verge of launching our web shop in the US and this was the fuel needed to go the extra mile. Since then we've been serving customers all over the continent with the most well fitting skinny jeans there is.
Everyone has the right to wear as tight pants as they want, when they want. That is our simple belief. So if you or anyone you know is ever in trouble over wearing to tight jeans we will always continue the fight for tight.