Denim care guide
We all have at least one favourite pair of jeans that fit perfectly and look great with or without anything else on. The day those jeans decay is a day of grief. Therefore, we have some suggestions on how to extend their life.
Our most important piece of advice is to wash your jeans as rarely as possible. If you have only worn your jeans for a few hours or days, you don’t need to throw them in the laundry. Want a rule of thumb? If they look dirty or they smell dirty, they probably are dirty. Simple as that.
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WASH COLD It’s not compulsory to wash at the temperature indicated on the care label; it’s a maximum. Always wash as cold as possible unless you have difficult stains. Higher temperature yields quicker wear, affects synthetic fibres and increases your energy consumption.
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AVOID SOFTENER & TUMBLE DRYING These will ruin the stretch and make the garment look washed out faster. Also, softener is known to have a negative impact on the environment.
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USE LIQUID DETERGENT WITHOUT BLEACH No bleach is much gentler for the dyes and colors. When washing black garments the best option is to use liquid detergent for wool/silk.
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WASH THE GARMENT INSIDE-OUT Also, inside-out washing is gentler for the dyes and the garment won’t look as washed out. Conversely, if you do want the washed out look, wash the garment outside-out.
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